Web Development | Self Improvement Articles and Tips

Web design, search engine optimization, link building and Internet marketing are all essential parts of web development. You cannot promote a business online without one of these. With web design you create the work interface, the platform for the interaction between your business and clients. The website is the business mirror, the representation of the company and the most important element in the marketing promotion puzzle. Search engine optimization on the other hand goes hand in hand with web design because both of them influence the way the search engine ranks the website.

Search engine optimization represents an ongoing process that maintains the favorable status of the? website with the search engines. Moreover, it is directly connected with another element of web development: link building. The higher the rank and the better the optimization, the more websites linking back to yours. Internet marketing relies on all of the above and more. It derives from traditional marketing, but it covers specific market needs that have appeared only with the growth of the Internet.

You may also need to choose an advertising pattern that relies on SEO, web design and link building. Advertising here is just another name for web development. Popular advertising models include pay-per-click systems such as Google Adwords or Google Adsense. Other options include pay-per-lead systems or affiliate web development. The multitude of strategies definitely appears overwhelming when you first begin to put two and two together in terms of web promotion, yet you have to do your homework and decide how to promote your business for optimal efficiency.

Web development has its pitfalls too, and every single step required for business promotion has pros and cons to it. The best way to minimize risks is to plan ahead, research well and actually know what you are doing. For careful monitoring of the web activity, there is a huge number of tools that you can rely on. Most of them are free, easy to use and efficient. You can generate charts, graphs and a whole array of other documents that reflect the efficiency of your online campaigns.

Last but not least we should also mention article marketing and email marketing as two more alternatives of web development that are considered unparalleled in some respects. With article marketing you increase business exposure, build traffic, enhance page rank and generate links, while with email marketing you stay in touch with your clients a lot more efficiently.

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Source: http://www.e-self-help.com/web-development/

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